™ is a data driven, evidence-based, social business barometer of a company’s social media and content marketing activities. It is based on the principle that the manifestations of an organization’s Content Marketing Lifecycle
™ activities can be observed and measured.
By applying common criteria, the Content Marketing Index performs as a “yard stick” that can be used to support various activities such as benchmarking, comparative analysis, and data driven marketing.
Additionally, the nature of the index suggests that even as it evolves, is changed and/or refined, all organizations to which the Index is applied are again measured to the same standard.