3 03, 2014

Using Search Engine Optimization (SEO) for Franchise Content Marketing Success

By |March 3rd, 2014|Franchise, Social Media Marketing Best Practices|Comments Off on Using Search Engine Optimization (SEO) for Franchise Content Marketing Success

Recently, I was on a website and put in a two-word search term to find some information on their site. It was not a bizarre or unrelated term; it was a legitimate search. I received the most outrageous response: “Sorry—your search returned 0 results, so we expanded it to include everything. Results: 40,639.” What? How in the […]
28 02, 2014

Twitter Statistics and Benefits for Franchises

By |February 28th, 2014|Franchise, Social Media Marketing Best Practices|Comments Off on Twitter Statistics and Benefits for Franchises

Twitter has covered a lot of ground since incorporating in 2007. What was once thought of as a fluke company has now grown into a social media giant that caters to more than the average individual. Franchises and brands are leveraging this social media platform to increase franchise development and sales, engage with customers […]
7 02, 2014

How User Generated Content Can Enrich Franchise Brand Management

By |February 7th, 2014|Social Media Marketing Best Practices|Comments Off on How User Generated Content Can Enrich Franchise Brand Management

User generated content (UGC) is what people say about you or your brand online, solicited or unsolicited, good or bad. Since 70% of people trust word-of-mouth recommendations from friends and family, UGC that extols the virtues of your brand or product is pure gold. For example, this Facebook comment, “I don’t know what I’d do […]
6 02, 2014

Super Bowl 2014 Commercials Review and Stats

By |February 6th, 2014|Social Media Marketing Best Practices|Comments Off on Super Bowl 2014 Commercials Review and Stats

Super Bowl 48 was not all that exciting to watch, unless you were a Seahawks fan. The commercials, however, never ceased to surprise. Some came up big while others with high expectations dwindled. Many of the commercials were able to utilize social media to optimize their reach, awareness and engagement. Even though I heard a […]
31 01, 2014

Super Bowl 2014 Commercial Sneak Peeks

By |January 31st, 2014|Social Media Marketing Best Practices|Comments Off on Super Bowl 2014 Commercial Sneak Peeks

People love movie trailers and the alluring scenes that build up eager anticipation. It frequently concludes with the turn of the head and the words, “OOO, let’s go see that.” As of recent, franchises and brands are starting to use similar digital marketing tactics by the use of teasers and sneak peeks of Super Bowl […]
22 01, 2014

Driving Purchasing Decisions with Pinterest

By |January 22nd, 2014|Social Media Marketing Best Practices|3 Comments

One of the first things I do before making a purchase is go online or on a social media channel to look up the item/activity of interest. If there isn’t a picture on Craigslist, eBay or Amazon, I won’t buy it. The same idea applies to looking up restaurants/event locations on Yelp. I want […]

20 12, 2013

How to Use Twitter for Brand Management and Franchise Development

By |December 20th, 2013|Social Media Marketing Best Practices|Comments Off on How to Use Twitter for Brand Management and Franchise Development

Social media has become the most direct way to a customer’s heart, and Twitter has been called the largest and most effective real-time social media conversation tool ever created.

Originally a 140-character-text-only platform, you can now include photos, videos from YouTube and Twitter’s own Vine, and links to anything you want to share. This offers […]

25 06, 2013

6 Tips for Managing your Digital Finger Print

By |June 25th, 2013|Social Media Marketing Best Practices|Comments Off on 6 Tips for Managing your Digital Finger Print

1 – Set-up an editorial calendar and publishing schedule
The simplest way to start successfully managing your digital finger print and content marketing strategy is to start with planning for what and when you will publish. To build your editorial calendar, think ahead and document the following:

Start generating topics
Determine the types of media you want […]

11 06, 2013

Top 10 Concepts to Build your Social Media Presence

By |June 11th, 2013|Social Media Marketing Best Practices|2 Comments

1 – Where should you be?
Evaluate all of the social media sites available and determine which will best serve the audience you are trying to reach. Working with too many social media channels can impact your digital finger print negatively. Maintaining your company presence on each channel takes time and your goal should be […]

3 05, 2013

Increased Client Engagement through Social Media

By |May 3rd, 2013|Social Media Marketing Best Practices|Comments Off on Increased Client Engagement through Social Media

It’s important to companies and organizations that consumers recognize and remember their names, logos or tag lines. In order to attain strong brand awareness that reminds your target audiences of your company/service, you need to be vocally and visually present.

In regards to a vocal/social presence, there is no better place to shine, today, than […]