1 04, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 7, Measure

By |April 1st, 2014|Measurable KPIs for Social Media|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 7, Measure

Measure is the final step of the 7 Step Content Marketing Lifecycle. It’s the all-important activity of analyzing and acting on the results of your content marketing activities. Are you reaching your company goals and assisting your franchisees in reaching theirs? What are the evidences […]
14 03, 2014

Guide to Facebook’s New Page Insights Metrics

By |March 14th, 2014|Measurable KPIs for Social Media|1 Comment

If you were previously hesitant about creating a social media presence through a Facebook page because of the lack of metrics to measure its performance/contributions, fear no more. Facebook has updated its Insights page to include advance analytics and measurement tools to track every action and reaction so that marketers and franchises can become […]
11 03, 2014

Measurable KPIs for Social Media – YouTube

By |March 11th, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPIs for Social Media – YouTube

Over the past several years, there has been a significant shift in the way people become captivated and amused by media. Instead of entertaining themselves, people want to be entertained. They want to quickly gain the most information/amusement with the least amount of effort. The solution – online video. Video Growing in Popularity With the transition […]
9 03, 2014

Measurable KPIs for Social Media – Twitter

By |March 9th, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPIs for Social Media – Twitter

Twitter has 140 million active users and 175 million tweets per day. This is no trivial statistic. People are using Twitter as a giant news feed to stay connected and up-to-date with friends and admired brands. There will always be tweets that have little-to-no value for followers; however, there is a building tendency to see […]
7 03, 2014

Measurable KPIs for Social Media – SlideShare

By |March 7th, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPIs for Social Media – SlideShare

Business professionals have been given a very advantageous opportunity to track and analyze the KPIs of the largest community for sharing presentations, SlideShare. If willing to spend some money to “Go PRO,” SlideShare will provide you with the ability to track engagement with your content and uploads through built in analytics, showing visitor behavior […]
6 03, 2014

Measurable KPIs for Social Media – LinkedIn

By |March 6th, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPIs for Social Media – LinkedIn

Teens are not the only demographic who use social media to stay in the loop with peers and popular brands. Professionals also need to have a place to “play,” and they do. LinkedIn offers a unique environment where business professionals can interact and build connections to grow business opportunities and relationships. LinkedIn reaches an […]
4 03, 2014

Measurable KPIs for Social Media – Flickr & Photobucket

By |March 4th, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPIs for Social Media – Flickr & Photobucket

There are a growing number of websites and social media channels that focus on multimedia. Specifically, these sites specialize in images and videos that people continually crave. Using pictures is one of the best ways to grab an audience’s attention and draw them into an image that depicts a theme or message. Marketing agencies […]
2 03, 2014

Measurable KPIs for Social Media – WordPress & Blogger

By |March 2nd, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPIs for Social Media – WordPress & Blogger

In comparison to Facebook or Twitter, blogs are a different breed of social media. WordPress and Blogger, the two most popular blog hosting platforms, can take a lot of time and dedication to create and maintain an effective blog site. However, blogs can play a critical role in the success of a company’s marketing efforts, […]
1 03, 2014

Measurable KPI’s for Social Media – Facebook

By |March 1st, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPI’s for Social Media – Facebook

Facebook has myriad points of engagement so when tracking the content marketing goals of your business—specifically, brand awareness/visibility and engagement or inbound leads– there are a lot of KPIs that should be tracked and measured so you can determine if your time and resources are being maximized. An investment in social media can be beneficial […]
27 02, 2014

Measurable KPI’s for Social Media

By |February 27th, 2014|Measurable KPIs for Social Media|Comments Off on Measurable KPI’s for Social Media

A frequently asked question is, “How do I track key performance indicators (KPIs) or my return on investment (ROI) for social media and content marketing?” You may already have a content marketing strategy that utilizes social media, or you might just be learning of the importance of Social Media Management to promote your product […]