19 02, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy—Part 1, Goals

By |February 19th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy—Part 1, Goals

Building a house without a plan or blueprint would soon translate into complete chaos. Likewise, for a franchise business to jump into content or social media marketing without a “blueprint” or strategy is courting disaster. If you are not presently seeing positive results from your social media and content marketing efforts in either franchise sales […]
17 02, 2014

5 Quick Call to Action Tips to Boost Your Franchise Marketing

By |February 17th, 2014|Franchise|Comments Off on 5 Quick Call to Action Tips to Boost Your Franchise Marketing

Have you ever walked into a crowded conference and thought, “What do I do now?” Nobody likes that feeling. Most of us are more comfortable with clear directions–calls to action (CTA)–for where to go and what to do: Register Here, Pick up Packet, Fill out Name Tag. On your website, it’s the same thing. Clearly defined CTAs […]
14 02, 2014

11 Ways to Make Your Customers Love You All Year Long

By |February 14th, 2014|Franchise|Comments Off on 11 Ways to Make Your Customers Love You All Year Long

On February 14 our thoughts turn to love. Romantic love. Puppy love. Familial love. BFFs. Even pets. In 2013, Valentine’s Day love was expressed to the tune of approximately $18.6 BILLION in U.S. retail sales. (National Retail Federation) That’s a lot of love! Wouldn’t it be amazing, wonderful and profitable to keep those warm fuzzies going all […]
12 02, 2014

Franchise Disclosure Document Update Reminder (Infographic)

By |February 12th, 2014|Content Marketing Best Practices, Franchise|Comments Off on Franchise Disclosure Document Update Reminder (Infographic)

As a franchisor, you must update your Franchise Disclosure Document (FDD) annually. Without going legalese on the subject, this update is both a federal and state requirement so every franchisee receives the most current registered and approved information about your company at the time of a sale. According to federal law, this is to be […]