18 03, 2014

7 Customer Service Tips for Franchise Excellence from Richard Branson

By |March 18th, 2014|Franchise|Comments Off on 7 Customer Service Tips for Franchise Excellence from Richard Branson

Richard Branson, the CEO of Virgin Group, believes customer service is what makes a company successful.  Virgin America has been dubbed the top domestic airline in the U.S and is considered the gold standard in customer service, so obviously he knows what he’s talking about. In a recent Forbes interview, Branson shares seven tips for […]
12 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 4, Produce

By |March 12th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 4, Produce

The fourth step in the Cadence9 7 Step Content Marketing Lifecycle is Produce. Content Production is a key hurdle for every organization to optimize as Content Marketing becomes a focused effort. In previous steps, you’ve defined your content marketing goals for franchise development and brand management, identified your target audiences, set up your editorial calendar/s […]
10 03, 2014

6 Types of Video to Accelerate Franchise Development and Brand Management

By |March 10th, 2014|Franchise|Comments Off on 6 Types of Video to Accelerate Franchise Development and Brand Management

188.2 million Americans watched 52.4 billion online content videos in December, 2013. This is the greatest number of monthly video views on record … ever. –comScore Video Metrix Did your franchise participate in this historic month? If not, join the 73% of B2B content marketers who utilize the power of video for content and social […]
7 03, 2014

Franchise Challenges with Public Relations and Search Engine Optimization Agencies

By |March 7th, 2014|Franchise|Comments Off on Franchise Challenges with Public Relations and Search Engine Optimization Agencies

As a franchisor, chances are, you have worked with a public relations (PR) and/or search engine optimization (SEO) agency to manage your brand image, promote your individual business units and develop franchise sales leads. If your experience is similar to what we have encountered with most franchisors, some business alliances have panned out and […]
5 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 3, Editorial Calendar

By |March 5th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 3, Editorial Calendar

Your franchise system’s success with a focused, organic-growth content marketing program depends on a strong content strategy. The third step in the Cadence9 7 Step Content Marketing Lifecycle is the editorial calendar, the tool to manage the content that fuels your content strategy to advance your business goals. Organizing Your Strategy with an Editorial Calendar Just […]
3 03, 2014

Using Search Engine Optimization (SEO) for Franchise Content Marketing Success

By |March 3rd, 2014|Franchise, Social Media Marketing Best Practices|Comments Off on Using Search Engine Optimization (SEO) for Franchise Content Marketing Success

Recently, I was on a website and put in a two-word search term to find some information on their site. It was not a bizarre or unrelated term; it was a legitimate search. I received the most outrageous response: “Sorry—your search returned 0 results, so we expanded it to include everything. Results: 40,639.” What? How in the […]
28 02, 2014

Twitter Statistics and Benefits for Franchises

By |February 28th, 2014|Franchise, Social Media Marketing Best Practices|Comments Off on Twitter Statistics and Benefits for Franchises

Twitter has covered a lot of ground since incorporating in 2007. What was once thought of as a fluke company has now grown into a social media giant that caters to more than the average individual. Franchises and brands are leveraging this social media platform to increase franchise development and sales, engage with customers […]
27 02, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 2, Strategy

By |February 27th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 2, Strategy

Building on last week’s post on setting goals, this is Step 2 of the Cadence9® 7 Step Content Marketing Lifecycle. Strategy is a deliberate plan, or blueprint, for how to meet your defined goals. It’s the whole infrastructure that supports your social media and content marketing initiatives, most likely involving multiple departments or teams in […]
24 02, 2014

How to Craft a Content Marketing Mission Statement for Franchise Success

By |February 24th, 2014|Franchise|Comments Off on How to Craft a Content Marketing Mission Statement for Franchise Success

“We strive to sell lots of widgets to make lots of money,” is not a mission statement that will get customers excited about doing business with you. However, Fantastic Sam’s mission statement, “Whether it’s with our salon services or our line of products, Fantastic Sam’s gets you looking good, and feeling good about how affordable […]
21 02, 2014

Short vs. Long Blog Post Lengths for Franchises

By |February 21st, 2014|Franchise|Comments Off on Short vs. Long Blog Post Lengths for Franchises

NEXT! That’s the type of mentality I have when browsing most news articles and blogs I read. It’s not because I lack an interest in reading; I just want to get to the point. Long explanations can be quite helpful but some topics don’t require a drawn out illustration. Twitter’s 140 character limit serves a […]