30 06, 2014

Is Your Franchise’s National Advertising Fund Doing Its Job?

By |June 30th, 2014|Franchise|Comments Off on Is Your Franchise’s National Advertising Fund Doing Its Job?

Is Your Franchise’s National Advertising Fund Doing Its Job? A National Advertising Fund (NAF) is supposed to maximize the advertising impact for the franchisor and all the franchisees in the system through a coordinated effort encompassing national, regional and local promotions. Not surprisingly, the responsibility rests with the franchisor who must have a calculated marketing plan, […]
27 06, 2014

Batavia Research Begins 9 Part Series on the Content Marketing Index

By |June 27th, 2014|Franchise|Comments Off on Batavia Research Begins 9 Part Series on the Content Marketing Index

As some of you already know, Cadence9® produces the most insightful analysis of a franchisors digital footprint. We call it the franchise 360™ report. In this report, we profile what the franchisor and all of the franchisees are doing around social media and content marketing. This includes the channels used, content that is posted, […]
23 06, 2014

Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

By |June 23rd, 2014|Franchise|Comments Off on Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

Testimonials are a powerful way to drive your franchise sales as well as product and service sales for your individual franchisee locations. But as with many things, one size does not fit all and one testimonial will not serve for all your business purposes. Content Marketing 101 The proven content marketing strategy of creating content for […]
18 06, 2014

If You Aren’t Using Data to Plan Your Franchise System’s Social Media and Content Editorial Calendar, You’re Doing It Wrong.

By |June 18th, 2014|Franchise|Comments Off on If You Aren’t Using Data to Plan Your Franchise System’s Social Media and Content Editorial Calendar, You’re Doing It Wrong.

Do you know: Which of your social media and content marketing posts are performing best this week? How many posts are going out daily and to how many publishing platforms? Whether your audience engagement percentage is best on Facebook, Twitter, […]
13 06, 2014

Quantify Marketing Budgets into Revenue Dollars

By |June 13th, 2014|Franchise|Comments Off on Quantify Marketing Budgets into Revenue Dollars

The not-so-secret mission of all marketing managers is to be able to quantify their marketing budgets into revenue dollars. Proven to be an elusive ambition, Marketing Managers from all industries are frustrated when their efforts fall short. With the advent of online marketing and social media, that goal seemed destined to remain a dream. However, […]
21 05, 2014

How to Make Google Search Love Your Franchise’s Content Marketing

By |May 21st, 2014|Franchise|Comments Off on How to Make Google Search Love Your Franchise’s Content Marketing

How to Make Google Search Love Your Franchise’s Content Marketing Creating quality content for your website and social media channels is the heart of your franchise’s content marketing strategy. Target audience, customer needs, sweet spot, keywords, and digital foot print are all part of the content marketing experience and influence the content you and/or your franchisees […]
2 05, 2014

Best LinkedIn Groups for Spas, Massage and Therapy

By |May 2nd, 2014|Franchise|Comments Off on Best LinkedIn Groups for Spas, Massage and Therapy

The Value of LinkedIn Groups for Spas and Massage Therapy Franchises LinkedIn Groups serve as communities of business professionals and companies who are involved in the same industry. These groups create a melting pot of ideas that can illuminate some of the new, old and best methods that apply to a specific market. Anyone can […]
24 04, 2014

The Value of LinkedIn Groups focused on Franchises

By |April 24th, 2014|Franchise|Comments Off on The Value of LinkedIn Groups focused on Franchises

LinkedIn has done a famous job of facilitating the networking opportunities between business professionals. LinkedIn Groups offer another dynamic that has dramatically enhanced the ability of companies and individuals to become more involved with the people in their industry. These groups are typically focused on a specific industry sector, thereby creating a community of like-minded […]
3 04, 2014

Best LinkedIn Groups for Interior Design & Decorating

By |April 3rd, 2014|Franchise|Comments Off on Best LinkedIn Groups for Interior Design & Decorating

Why Groups Help LinkedIn is opening new doors for more than professional individuals. Franchise brands should be taking advantage of the numerous LinkedIn Groups to grow brand influence, remain watchful of industry trends/changes and grow relationships through the power of social networking. Franchises concepts centered around interior design, home decorating and custom storage/organization systems should […]
27 03, 2014

Competing on Content Marketing — Public Relation & Search Engine Optimization Agencies

By |March 27th, 2014|Franchise|1 Comment

Pivot in Marketing It’s easier to keep existing customers than it is to attain new ones. Yet, there remains a balance that needs to be struck between customer retention and acquisition. Keeping and growing customer relationships is essential, but consistent growth needs the support of new business. For years, PR and SEO agencies have been […]