12 08, 2014

Excellent Customer Service is the Bedrock of Your Franchisees’ Business Growth

By |August 12th, 2014|Franchise Brand Management|Comments Off on Excellent Customer Service is the Bedrock of Your Franchisees’ Business Growth

Happy customers are your most important business asset. Without them, it doesn’t matter what else you do or how many franchise locations you have. From the CEO to every franchisee and employee in the company, customer service needs to be a top priority in order to deliver a consistent brand experience across the company. Investing […]
16 06, 2014

6 Steps to Finding a Strong Franchise Brand Voice

By |June 16th, 2014|Franchise Brand Management|Comments Off on 6 Steps to Finding a Strong Franchise Brand Voice

I’m one of those people who likes to record TV shows so I can fast forward through the commercials. So if I say, “Go back and watch that commercial,” you know it’s got to be good! In marketing, presentation is everything. If people are not drawn to your message, it doesn’t matter how amazing your […]
11 06, 2014

Franchises Using Twitter to Drive Positive Social Media Brand Marketing

By |June 11th, 2014|Franchise Brand Management|Comments Off on Franchises Using Twitter to Drive Positive Social Media Brand Marketing

Twitter can be intimidating. First, there are MILLIONS of people on Twitter. And, you get only 140 characters to say something interesting. (The period was character 140, by the way.) See what I mean? It’s like a needle in a haystack to be found. But, if you “do it right” you will be found…promise. Identify Yourself in […]
4 06, 2014

21 Types of Content to Super-charge Your Franchise Brand’s Content Marketing

By |June 4th, 2014|Franchise Brand Management|Comments Off on 21 Types of Content to Super-charge Your Franchise Brand’s Content Marketing

My niece posted on Facebook that her 3-year-old daughter’s favorite Bible story is David and Goliath, and she wondered why this story? I immediately thought of our human inclination to root for the little guy. David and Goliath is a story simple enough for a child to understand, yet it evokes a strong, universal emotion that […]
28 05, 2014

5 Tips for Creating Engaging Content to Supercharge Your Franchise Social Business

By |May 28th, 2014|Franchise Brand Management|Comments Off on 5 Tips for Creating Engaging Content to Supercharge Your Franchise Social Business

Creating enough content to fuel a content marketing initiative is one of the biggest challenges for any franchise or small business. 45% of businesses struggle with creating enough content while 51% struggle with producing content that engages. –B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends You know the nuts and bolts of your products and […]
14 05, 2014

Make Your Franchise Brand Excel with Facebook Social Media Secrets

By |May 14th, 2014|Franchise Brand Management|Comments Off on Make Your Franchise Brand Excel with Facebook Social Media Secrets

Facebook’s annual Studio Awards competition spotlights the15 best social brands on Facebook for the year. The winners are the most outstanding examples of marketing with Facebook, based on excellence in creativity, scale, targeting, and business results. Knowing how the best social brands are marketing on Facebook can help your franchise become mega-successful with your own […]
7 05, 2014

Creating a Social Media Policy for Franchise Business

By |May 7th, 2014|Franchise Brand Management|Comments Off on Creating a Social Media Policy for Franchise Business

“Sorry, Officer, I didn’t know…” won’t get you out of a traffic ticket any more than “I didn’t know” will get your franchise out of an embarrassing social media faux pas. The best way to avoid social media crises in today’s fast-paced business world is to have a comprehensive social media policy in place that […]
23 04, 2014

Strengthening Your Franchise Brand with Transmedia Storytelling

By |April 23rd, 2014|Franchise Brand Management|Comments Off on Strengthening Your Franchise Brand with Transmedia Storytelling

Your story is your franchise brand: who you are, how you came to be and what you do. Telling your unique brand story helps distinguish you from all other brands. Content marketing is the process of continuously telling your franchise story, encompassing all facets of your company–the people, products, services, franchisee stories and customer experiences. Storytelling […]
15 04, 2014

Franchise Social Media Strategy: Corporate-controlled or Franchisee Freedom?

By |April 15th, 2014|Franchise Brand Management|Comments Off on Franchise Social Media Strategy: Corporate-controlled or Franchisee Freedom?

In today’s digital marketing world, whether or not a franchise business should have a social media presence is not the question … they should. The real question is should a franchise company corporately control every aspect of social media marketing or give freedom to their franchisees to participate in social media at the local […]