21 07, 2014

Brand Management Digital Marketing Audit Report – Production

By |July 21st, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Brand Management Digital Marketing Audit Report – Production

In Cadence9’s 7 Step Content Marketing Lifecycle (CML), production comes after the planning and editorial calendar variables that are analyzed within the franchise 360™ report. As it relates to the CML, production is where the fruits of your marketing team’s labor first come into view. However, franchisors/ees may not reap the full benefits of […]
25 06, 2014

Measuring Content Marketing Results: 2014 Survey and Analysis

By |June 25th, 2014|Content Marketing Lifecycle|Comments Off on Measuring Content Marketing Results: 2014 Survey and Analysis

Early in 2014, Cadence9® and FusionSpark Media joined forces to analyze how companies measure the success of content marketing as well as the most important elements that contribute to measuring Key Performance Indicators (KPI) and Return on Investment (ROI) goals. The results were truly enlightening and illuminated how organizations are tracking, measuring and reporting […]
25 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 6, Engage

By |March 25th, 2014|Content Marketing Lifecycle|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 6, Engage

The purpose of your content marketing is to attract, engage and acquire customers and potential franchise buyers. Engagement is the sixth step in the Cadence9 7 Step Content Marketing Lifecycle and, hopefully, the catalyst for a prospect to become a customer, brand advocate or franchisee as a result of interacting with, sharing and consuming your […]
20 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 5, Publish

By |March 20th, 2014|Content Marketing Lifecycle|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 5, Publish

Publish is the fifth step in the Cadence9® 7 Step Content Marketing Lifecycle. This is the critical step that actually gets your message in front of your online audiences. Other terms for “publish” … announce, declare, spread, advertise, broadcast, distribute, communicate, proclaim, impart—and my favorite—shout from the rooftops. Yes, it’s time to make some noise! Who is […]
12 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 4, Produce

By |March 12th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 4, Produce

The fourth step in the Cadence9 7 Step Content Marketing Lifecycle is Produce. Content Production is a key hurdle for every organization to optimize as Content Marketing becomes a focused effort. In previous steps, you’ve defined your content marketing goals for franchise development and brand management, identified your target audiences, set up your editorial calendar/s […]
5 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 3, Editorial Calendar

By |March 5th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 3, Editorial Calendar

Your franchise system’s success with a focused, organic-growth content marketing program depends on a strong content strategy. The third step in the Cadence9 7 Step Content Marketing Lifecycle is the editorial calendar, the tool to manage the content that fuels your content strategy to advance your business goals. Organizing Your Strategy with an Editorial Calendar Just […]
27 02, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 2, Strategy

By |February 27th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 2, Strategy

Building on last week’s post on setting goals, this is Step 2 of the Cadence9® 7 Step Content Marketing Lifecycle. Strategy is a deliberate plan, or blueprint, for how to meet your defined goals. It’s the whole infrastructure that supports your social media and content marketing initiatives, most likely involving multiple departments or teams in […]
19 02, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy—Part 1, Goals

By |February 19th, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Franchise Content Marketing Success Depends on a Strong Content Strategy—Part 1, Goals

Building a house without a plan or blueprint would soon translate into complete chaos. Likewise, for a franchise business to jump into content or social media marketing without a “blueprint” or strategy is courting disaster. If you are not presently seeing positive results from your social media and content marketing efforts in either franchise sales […]