Remember, you’re thinking like a marketer, but acting like a publisher.
Paying attention to the best time to tweet, post on Facebook or release a new blog article is just as important and the content in the post. In May of 2012 bitly released a report Time Is On Your Side, showing us the best time to tweet on Twitter or post to Facebook for click-thrus.
- The best time to tweet to gain click-thrus on your links is between 1 p.m. and 3 p.m. Monday through Thursday.
- Avoid posting after 8 p.m.
- Twitter followers tend to take weekends off, so posting after 3 p.m. on Friday through the weekend will net you far less clicks than desired.
- Peak traffic times on Twitter are 9 a.m. — 3 p.m. Monday through Thursday, creating more competition to gain the attention of your followers.
- The best time to tweet to gain click-thrus on your links is between 1 p.m. and 4 p.m. mid-week.
- 3 p.m. on Wednesday is shown to have the highest click through rate for posts.
- Avoid posting after 8 p.m. through 8 a.m.
- Like Twitter, Facebook followers take weekends off and click-thru rates are minimal.
- Peak traffic times on Facebook mid-week are 1 p.m. — 3 p.m.
- Traffic builds on Facebook around 9 a.m. and starts to decline around 4 p.m.
- If you are going to make that evening post, even though the traffic is the same between 7 p.m. and 8 p.m., you will have better click through rates at 7 p.m.
Publishing periods that reach your target audience when they are most likely to be looking is vital in effective content marketing. It’s important, though, not lose sight of your ultimate goal, publishing quality content that reaches your audience.