Part of building a new business is creating your brand image. However, with a franchise business you step into an already established brand image and reputation.
Part of your responsibility as a franchisee is to protect and promote that brand image in everything you do. Examining four different aspects of branding will demonstrate how to […]
As a franchise business owner, you aligned with an existing brand, complete with targeted market and advertising platforms in place. The name recognition and confidence people already have in the brand will certainly benefit your business
However, relying only on that reputation and marketing to promote and grow your business could cost you a healthier […]
68% of executives say their main content marketing goal is to engage customers and prospects. Yet 95% of all Facebook wall posts are not being answered by brands. This translates into brands and franchises missing out on a valuable opportunity to build relationship with current and potential customers. There are few factors that play […]