4 06, 2014

21 Types of Content to Super-charge Your Franchise Brand’s Content Marketing

By |June 4th, 2014|Franchise Brand Management|Comments Off on 21 Types of Content to Super-charge Your Franchise Brand’s Content Marketing

My niece posted on Facebook that her 3-year-old daughter’s favorite Bible story is David and Goliath, and she wondered why this story? I immediately thought of our human inclination to root for the little guy. David and Goliath is a story simple enough for a child to understand, yet it evokes a strong, universal emotion that […]
28 05, 2014

5 Tips for Creating Engaging Content to Supercharge Your Franchise Social Business

By |May 28th, 2014|Franchise Brand Management|Comments Off on 5 Tips for Creating Engaging Content to Supercharge Your Franchise Social Business

Creating enough content to fuel a content marketing initiative is one of the biggest challenges for any franchise or small business. 45% of businesses struggle with creating enough content while 51% struggle with producing content that engages. –B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends You know the nuts and bolts of your products and […]
21 05, 2014

How to Make Google Search Love Your Franchise’s Content Marketing

By |May 21st, 2014|Franchise|Comments Off on How to Make Google Search Love Your Franchise’s Content Marketing

How to Make Google Search Love Your Franchise’s Content Marketing Creating quality content for your website and social media channels is the heart of your franchise’s content marketing strategy. Target audience, customer needs, sweet spot, keywords, and digital foot print are all part of the content marketing experience and influence the content you and/or your franchisees […]
14 05, 2014

Make Your Franchise Brand Excel with Facebook Social Media Secrets

By |May 14th, 2014|Franchise Brand Management|Comments Off on Make Your Franchise Brand Excel with Facebook Social Media Secrets

Facebook’s annual Studio Awards competition spotlights the15 best social brands on Facebook for the year. The winners are the most outstanding examples of marketing with Facebook, based on excellence in creativity, scale, targeting, and business results. Knowing how the best social brands are marketing on Facebook can help your franchise become mega-successful with your own […]
7 05, 2014

Creating a Social Media Policy for Franchise Business

By |May 7th, 2014|Franchise Brand Management|Comments Off on Creating a Social Media Policy for Franchise Business

“Sorry, Officer, I didn’t know…” won’t get you out of a traffic ticket any more than “I didn’t know” will get your franchise out of an embarrassing social media faux pas. The best way to avoid social media crises in today’s fast-paced business world is to have a comprehensive social media policy in place that […]
2 05, 2014

Best LinkedIn Groups for Spas, Massage and Therapy

By |May 2nd, 2014|Franchise|Comments Off on Best LinkedIn Groups for Spas, Massage and Therapy

The Value of LinkedIn Groups for Spas and Massage Therapy Franchises LinkedIn Groups serve as communities of business professionals and companies who are involved in the same industry. These groups create a melting pot of ideas that can illuminate some of the new, old and best methods that apply to a specific market. Anyone can […]
24 04, 2014

The Value of LinkedIn Groups focused on Franchises

By |April 24th, 2014|Franchise|Comments Off on The Value of LinkedIn Groups focused on Franchises

LinkedIn has done a famous job of facilitating the networking opportunities between business professionals. LinkedIn Groups offer another dynamic that has dramatically enhanced the ability of companies and individuals to become more involved with the people in their industry. These groups are typically focused on a specific industry sector, thereby creating a community of like-minded […]
23 04, 2014

Strengthening Your Franchise Brand with Transmedia Storytelling

By |April 23rd, 2014|Franchise Brand Management|Comments Off on Strengthening Your Franchise Brand with Transmedia Storytelling

Your story is your franchise brand: who you are, how you came to be and what you do. Telling your unique brand story helps distinguish you from all other brands. Content marketing is the process of continuously telling your franchise story, encompassing all facets of your company–the people, products, services, franchisee stories and customer experiences. Storytelling […]
17 04, 2014

Best LinkedIn Groups for Home Care and Senior Services

By |April 17th, 2014|Franchise Sales|Comments Off on Best LinkedIn Groups for Home Care and Senior Services

The Value of LinkedIn Groups LinkedIn Groups are creating a social media sandbox where franchisors can strategically craft a respected and influential reputation that can lead to increased franchise sales. LinkedIn Groups form a community of business professionals and companies who can ask questions and discover solutions to various industry related topics. The value of these communities […]
15 04, 2014

Franchise Social Media Strategy: Corporate-controlled or Franchisee Freedom?

By |April 15th, 2014|Franchise Brand Management|Comments Off on Franchise Social Media Strategy: Corporate-controlled or Franchisee Freedom?

In today’s digital marketing world, whether or not a franchise business should have a social media presence is not the question … they should. The real question is should a franchise company corporately control every aspect of social media marketing or give freedom to their franchisees to participate in social media at the local […]