9 07, 2014

Brand Management Digital Marketing Audit Report – Planning and Editorial Calendar

By |July 9th, 2014|Franchise|Comments Off on Brand Management Digital Marketing Audit Report – Planning and Editorial Calendar

Have you ever wondered how your social media and content marketing efforts are performing? More importantly, have you ever wanted to know the specific factors that improve or hinder your progress so that you can make comprehensive changes to attain optimum results? These questions and many more can be answered with The Content Marketing Index™ […]
8 07, 2014

Don’t go to the Franchise Broker without me!

By |July 8th, 2014|Franchise|Comments Off on Don’t go to the Franchise Broker without me!

Even if you’re not using a broker to find franchise brands to consider for purchase, you still need me – or at least my information. Although I’ve spent just a couple of years working with franchise-focused technologies, I’ve spent many years in business marketing and digital technology, and frankly; I see a huge gaping […]
30 06, 2014

Is Your Franchise’s National Advertising Fund Doing Its Job?

By |June 30th, 2014|Franchise|Comments Off on Is Your Franchise’s National Advertising Fund Doing Its Job?

Is Your Franchise’s National Advertising Fund Doing Its Job? A National Advertising Fund (NAF) is supposed to maximize the advertising impact for the franchisor and all the franchisees in the system through a coordinated effort encompassing national, regional and local promotions. Not surprisingly, the responsibility rests with the franchisor who must have a calculated marketing plan, […]
27 06, 2014

Batavia Research Begins 9 Part Series on the Content Marketing Index

By |June 27th, 2014|Franchise|Comments Off on Batavia Research Begins 9 Part Series on the Content Marketing Index

As some of you already know, Cadence9® produces the most insightful analysis of a franchisors digital footprint. We call it the franchise 360™ report. In this report, we profile what the franchisor and all of the franchisees are doing around social media and content marketing. This includes the channels used, content that is posted, […]
25 06, 2014

Measuring Content Marketing Results: 2014 Survey and Analysis

By |June 25th, 2014|Content Marketing Lifecycle|Comments Off on Measuring Content Marketing Results: 2014 Survey and Analysis

Early in 2014, Cadence9® and FusionSpark Media joined forces to analyze how companies measure the success of content marketing as well as the most important elements that contribute to measuring Key Performance Indicators (KPI) and Return on Investment (ROI) goals. The results were truly enlightening and illuminated how organizations are tracking, measuring and reporting […]
23 06, 2014

Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

By |June 23rd, 2014|Franchise|Comments Off on Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

Testimonials are a powerful way to drive your franchise sales as well as product and service sales for your individual franchisee locations. But as with many things, one size does not fit all and one testimonial will not serve for all your business purposes. Content Marketing 101 The proven content marketing strategy of creating content for […]
18 06, 2014

If You Aren’t Using Data to Plan Your Franchise System’s Social Media and Content Editorial Calendar, You’re Doing It Wrong.

By |June 18th, 2014|Franchise|Comments Off on If You Aren’t Using Data to Plan Your Franchise System’s Social Media and Content Editorial Calendar, You’re Doing It Wrong.

Do you know: Which of your social media and content marketing posts are performing best this week? How many posts are going out daily and to how many publishing platforms? Whether your audience engagement percentage is best on Facebook, Twitter, […]
16 06, 2014

6 Steps to Finding a Strong Franchise Brand Voice

By |June 16th, 2014|Franchise Brand Management|Comments Off on 6 Steps to Finding a Strong Franchise Brand Voice

I’m one of those people who likes to record TV shows so I can fast forward through the commercials. So if I say, “Go back and watch that commercial,” you know it’s got to be good! In marketing, presentation is everything. If people are not drawn to your message, it doesn’t matter how amazing your […]
13 06, 2014

Quantify Marketing Budgets into Revenue Dollars

By |June 13th, 2014|Franchise|Comments Off on Quantify Marketing Budgets into Revenue Dollars

The not-so-secret mission of all marketing managers is to be able to quantify their marketing budgets into revenue dollars. Proven to be an elusive ambition, Marketing Managers from all industries are frustrated when their efforts fall short. With the advent of online marketing and social media, that goal seemed destined to remain a dream. However, […]
11 06, 2014

Franchises Using Twitter to Drive Positive Social Media Brand Marketing

By |June 11th, 2014|Franchise Brand Management|Comments Off on Franchises Using Twitter to Drive Positive Social Media Brand Marketing

Twitter can be intimidating. First, there are MILLIONS of people on Twitter. And, you get only 140 characters to say something interesting. (The period was character 140, by the way.) See what I mean? It’s like a needle in a haystack to be found. But, if you “do it right” you will be found…promise. Identify Yourself in […]