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    Strengthening Your Franchise Brand with Transmedia Storytelling

23 04, 2014

Strengthening Your Franchise Brand with Transmedia Storytelling

By |April 23rd, 2014|Franchise Brand Management|0 Comments|

Your story is your franchise brand: who you are, how you came to be and what you do. Telling your unique brand story helps distinguish you from all other brands. Content marketing is the process of continuously telling your franchise story, encompassing all facets of your company–the people, products, services, franchisee stories and customer experiences. Storytelling […]
17 04, 2014

Best LinkedIn Groups for Home Care and Senior Services

By |April 17th, 2014|Franchise Sales|0 Comments|

The Value of LinkedIn Groups LinkedIn Groups are creating a social media sandbox where franchisors can strategically craft a respected and influential reputation that can lead to increased franchise sales. LinkedIn Groups form a community of business professionals and companies who can ask questions and discover solutions to various industry related topics. The value of these communities […]
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    Franchise Social Media Strategy: Corporate-controlled or Franchisee Freedom?

15 04, 2014

Franchise Social Media Strategy: Corporate-controlled or Franchisee Freedom?

By |April 15th, 2014|Franchise Brand Management|0 Comments|

In today’s digital marketing world, whether or not a franchise business should have a social media presence is not the question … they should. The real question is should a franchise company corporately control every aspect of social media marketing or give freedom to their franchisees to participate in social media at the local […]
11 04, 2014

Best LinkedIn Groups for Finance, Accounting and Taxes

By |April 11th, 2014|Franchise Sales|1 Comment|

The Value of LinkedIn Groups Do you have an All-Star rating for your personal LinkedIn profile but want to boost your franchise’s corporate LinkedIn account up to a Super-Star rating? The solution is LinkedIn Groups. Franchisors can leverage these groups to grow brand influence within a community of like-minded professionals, remain cognizant of the industry’s […]
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    Fueling the Franchise Buyer’s Journey with Content to Drive Franchise Development

8 04, 2014

Fueling the Franchise Buyer’s Journey with Content to Drive Franchise Development

By |April 8th, 2014|Franchise Sales|2 Comments|

Today’s consumer controls their own buyer’s journey. In fact, it’s been reported that buyers today are from two-thirds to 90% of their way to a decision before they make contact with your salesperson or company. A potential franchise owner can research a myriad of franchise opportunities online to compile as much information as they need […]
3 04, 2014

Best LinkedIn Groups for Interior Design & Decorating

By |April 3rd, 2014|Franchise|0 Comments|

Why Groups Help LinkedIn is opening new doors for more than professional individuals. Franchise brands should be taking advantage of the numerous LinkedIn Groups to grow brand influence, remain watchful of industry trends/changes and grow relationships through the power of social networking. Franchises concepts centered around interior design, home decorating and custom storage/organization systems should […]
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    Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 7, Measure

1 04, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 7, Measure

By |April 1st, 2014|Measurable KPIs for Social Media|0 Comments|

Measure is the final step of the 7 Step Content Marketing Lifecycle. It’s the all-important activity of analyzing and acting on the results of your content marketing activities. Are you reaching your company goals and assisting your franchisees in reaching theirs? What are the evidences […]
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    Competing on Content Marketing — Public Relation & Search Engine Optimization Agencies

27 03, 2014

Competing on Content Marketing — Public Relation & Search Engine Optimization Agencies

By |March 27th, 2014|Franchise|1 Comment|

Pivot in Marketing It’s easier to keep existing customers than it is to attain new ones. Yet, there remains a balance that needs to be struck between customer retention and acquisition. Keeping and growing customer relationships is essential, but consistent growth needs the support of new business. For years, PR and SEO agencies have been […]
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    Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 6, Engage

25 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 6, Engage

By |March 25th, 2014|Content Marketing Lifecycle|0 Comments|

The purpose of your content marketing is to attract, engage and acquire customers and potential franchise buyers. Engagement is the sixth step in the Cadence9 7 Step Content Marketing Lifecycle and, hopefully, the catalyst for a prospect to become a customer, brand advocate or franchisee as a result of interacting with, sharing and consuming your […]
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    Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 5, Publish

20 03, 2014

Franchise Content Marketing Success Depends on a Strong Content Strategy – Part 5, Publish

By |March 20th, 2014|Content Marketing Lifecycle|0 Comments|

Publish is the fifth step in the Cadence9® 7 Step Content Marketing Lifecycle. This is the critical step that actually gets your message in front of your online audiences. Other terms for “publish” … announce, declare, spread, advertise, broadcast, distribute, communicate, proclaim, impart—and my favorite—shout from the rooftops. Yes, it’s time to make some noise! Who is […]