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    Brand Management Digital Marketing Audit Report – Production

21 07, 2014

Brand Management Digital Marketing Audit Report – Production

By |July 21st, 2014|Content Marketing Lifecycle, Franchise|0 Comments|

In Cadence9’s 7 Step Content Marketing Lifecycle (CML), production comes after the planning and editorial calendar variables that are analyzed within the franchise 360™ report. As it relates to the CML, production is where the fruits of your marketing team’s labor first come into view. However, franchisors/ees may not reap the full benefits of […]
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    Franchisor ignores Zee’s Social and Content Marketing – Are you too?

16 07, 2014

Franchisor ignores Zee’s Social and Content Marketing – Are you too?

By |July 16th, 2014|Franchise|0 Comments|

Cadence9® has developed proprietary reporting technology to conduct an online brand audit of social media and content platforms to create a digital profile for your brand. We’ve begun a series of video reviews to introduce you to the types of data-driven insights the franchise 360™ report can provide your organization. We invite your feedback […]
14 07, 2014

Social Media Disasters Your Franchise Will Want to Avoid

By |July 14th, 2014|Franchise|0 Comments|

Reading about corporate social media disasters can be quite entertaining. You may chuckle, “How could they possibly have done that?” until you suddenly find your own franchise in a social media debacle. Social media disasters can take many forms, but recognizing root causes and taking preventive measures can help your franchise stay out of the […]
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    Brand Management Digital Marketing Audit Report – Planning and Editorial Calendar

9 07, 2014

Brand Management Digital Marketing Audit Report – Planning and Editorial Calendar

By |July 9th, 2014|Franchise|0 Comments|

Have you ever wondered how your social media and content marketing efforts are performing? More importantly, have you ever wanted to know the specific factors that improve or hinder your progress so that you can make comprehensive changes to attain optimum results? These questions and many more can be answered with The Content Marketing Index™ […]
8 07, 2014

Don’t go to the Franchise Broker without me!

By |July 8th, 2014|Franchise|0 Comments|

Even if you’re not using a broker to find franchise brands to consider for purchase, you still need me – or at least my information. Although I’ve spent just a couple of years working with franchise-focused technologies, I’ve spent many years in business marketing and digital technology, and frankly; I see a huge gaping […]
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    Is Your Franchise’s National Advertising Fund Doing Its Job?

30 06, 2014

Is Your Franchise’s National Advertising Fund Doing Its Job?

By |June 30th, 2014|Franchise|0 Comments|

Is Your Franchise’s National Advertising Fund Doing Its Job? A National Advertising Fund (NAF) is supposed to maximize the advertising impact for the franchisor and all the franchisees in the system through a coordinated effort encompassing national, regional and local promotions. Not surprisingly, the responsibility rests with the franchisor who must have a calculated marketing plan, […]
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    Batavia Research Begins 9 Part Series on the Content Marketing Index

27 06, 2014

Batavia Research Begins 9 Part Series on the Content Marketing Index

By |June 27th, 2014|Franchise|0 Comments|

As some of you already know, Cadence9® produces the most insightful analysis of a franchisors digital footprint. We call it the franchise 360™ report. In this report, we profile what the franchisor and all of the franchisees are doing around social media and content marketing. This includes the channels used, content that is posted, […]
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    Measuring Content Marketing Results: 2014 Survey and Analysis

25 06, 2014

Measuring Content Marketing Results: 2014 Survey and Analysis

By |June 25th, 2014|Content Marketing Lifecycle|0 Comments|

Early in 2014, Cadence9® and FusionSpark Media joined forces to analyze how companies measure the success of content marketing as well as the most important elements that contribute to measuring Key Performance Indicators (KPI) and Return on Investment (ROI) goals. The results were truly enlightening and illuminated how organizations are tracking, measuring and reporting […]
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    Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

23 06, 2014

Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

By |June 23rd, 2014|Franchise|0 Comments|

Testimonials are a powerful way to drive your franchise sales as well as product and service sales for your individual franchisee locations. But as with many things, one size does not fit all and one testimonial will not serve for all your business purposes. Content Marketing 101 The proven content marketing strategy of creating content for […]
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    If You Aren’t Using Data to Plan Your Franchise System’s Social Media and Content Editorial Calendar, You’re Doing It Wrong.

18 06, 2014

If You Aren’t Using Data to Plan Your Franchise System’s Social Media and Content Editorial Calendar, You’re Doing It Wrong.

By |June 18th, 2014|Franchise|0 Comments|

Do you know: Which of your social media and content marketing posts are performing best this week? How many posts are going out daily and to how many publishing platforms? Whether your audience engagement percentage is best on Facebook, Twitter, […]