Teri Watson

About Teri Watson

Teri Watson is a content writer and editor at Cadence9®. She has over 20 years of direct marketing experience, including writing, editing, researching, interviewing, art production and mailing list management. As technology grew in the marketplace, she transitioned into systems testing, customer service, and training for a hosted business management provider. A long-time resident of Orange County, she enjoys reading, old movies and good friends.
19 08, 2014

Building Social Equity to Escalate Franchise Sales and Strengthen Brand Awareness

By |August 19th, 2014|Franchise, Uncategorized|Comments Off on Building Social Equity to Escalate Franchise Sales and Strengthen Brand Awareness

How’s your social equity? Not sure? The semantics of business can be challenging. New words replace old concepts and sometimes it’s difficult to get onboard with the latest trends. “Social equity” has evolved out of the world marketplace going digital. So, what was “social equity” before everything went online? Goodwill Reputation Customer Base These terms all contribute to the […]
12 08, 2014

Excellent Customer Service is the Bedrock of Your Franchisees’ Business Growth

By |August 12th, 2014|Franchise Brand Management|Comments Off on Excellent Customer Service is the Bedrock of Your Franchisees’ Business Growth

Happy customers are your most important business asset. Without them, it doesn’t matter what else you do or how many franchise locations you have. From the CEO to every franchisee and employee in the company, customer service needs to be a top priority in order to deliver a consistent brand experience across the company. Investing […]
5 08, 2014

How Your Franchise Can Use the Selfie Craze to Boost Your Social Media Brand Awareness

By |August 5th, 2014|Franchise|Comments Off on How Your Franchise Can Use the Selfie Craze to Boost Your Social Media Brand Awareness

How Your Franchise Can Use the Selfie Craze to Boost Your Social Media Brand Awareness “Selfie” is a relatively new term. Depending on the source, its first use was in 2011 on Instagram, 2004 on Flickr as the hashtag #selfie, or in 2002 by a drunken Australian. Once Twitter and Instagram users adopted “selfie,” its use […]
29 07, 2014

7 Clues That Your Franchise’s Content Marketing Strategy is in Trouble

By |July 29th, 2014|Franchise|Comments Off on 7 Clues That Your Franchise’s Content Marketing Strategy is in Trouble

Many organizations that are publishing online believe they have a content marketing strategy. However, this may or may not be true. Here are seven clues to help determine if your franchise’s content marketing program is in trouble and it may be time for some major changes. Clue#1: No one is clear on your content marketing […]
24 07, 2014

Will Bite-size Content Satisfy Your Franchise Customers or Leave them Asking for More?

By |July 24th, 2014|Franchise|Comments Off on Will Bite-size Content Satisfy Your Franchise Customers or Leave them Asking for More?

We’ve all heard these comments around the Web: The current generation of internet consumers lives in a world of instant gratification In this age of ADD (Attention Deficit Disorder) the best way to reach someone is in those in-between moments when they’re flipping through content on […]
14 07, 2014

Social Media Disasters Your Franchise Will Want to Avoid

By |July 14th, 2014|Franchise|Comments Off on Social Media Disasters Your Franchise Will Want to Avoid

Reading about corporate social media disasters can be quite entertaining. You may chuckle, “How could they possibly have done that?” until you suddenly find your own franchise in a social media debacle. Social media disasters can take many forms, but recognizing root causes and taking preventive measures can help your franchise stay out of the […]
30 06, 2014

Is Your Franchise’s National Advertising Fund Doing Its Job?

By |June 30th, 2014|Franchise|Comments Off on Is Your Franchise’s National Advertising Fund Doing Its Job?

Is Your Franchise’s National Advertising Fund Doing Its Job? A National Advertising Fund (NAF) is supposed to maximize the advertising impact for the franchisor and all the franchisees in the system through a coordinated effort encompassing national, regional and local promotions. Not surprisingly, the responsibility rests with the franchisor who must have a calculated marketing plan, […]
23 06, 2014

Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

By |June 23rd, 2014|Franchise|Comments Off on Using Testimonials to Drive Franchise Sales and Increase Franchisee Business

Testimonials are a powerful way to drive your franchise sales as well as product and service sales for your individual franchisee locations. But as with many things, one size does not fit all and one testimonial will not serve for all your business purposes. Content Marketing 101 The proven content marketing strategy of creating content for […]
16 06, 2014

6 Steps to Finding a Strong Franchise Brand Voice

By |June 16th, 2014|Franchise Brand Management|Comments Off on 6 Steps to Finding a Strong Franchise Brand Voice

I’m one of those people who likes to record TV shows so I can fast forward through the commercials. So if I say, “Go back and watch that commercial,” you know it’s got to be good! In marketing, presentation is everything. If people are not drawn to your message, it doesn’t matter how amazing your […]
11 06, 2014

Franchises Using Twitter to Drive Positive Social Media Brand Marketing

By |June 11th, 2014|Franchise Brand Management|Comments Off on Franchises Using Twitter to Drive Positive Social Media Brand Marketing

Twitter can be intimidating. First, there are MILLIONS of people on Twitter. And, you get only 140 characters to say something interesting. (The period was character 140, by the way.) See what I mean? It’s like a needle in a haystack to be found. But, if you “do it right” you will be found…promise. Identify Yourself in […]