Michael van der Roest

About Michael van der Roest

Michael van der Roest, author and analyst for Cadence9®, has been active in SEO, social media and content marketing for the past 7 years. His work has ranged from SEO in the automotive industry to personalized talent management and online representation with his company, uPromote Marketing. Michael attended college at Chapman University for business marketing.
26 08, 2014

Leveraging Technology to Advance Franchise Sales Development with c9 prime™

By |August 26th, 2014|Uncategorized|Comments Off on Leveraging Technology to Advance Franchise Sales Development with c9 prime™

Franchise sales are a time-intensive pursuit for most brands, especially if you use social media. The success of social is dependent upon consistent posting of relevant and informative content designed to build brand trust and relationship, and creating and publishing this type of material does take time. When a prospect first checks out your […]
1 08, 2014

Franchise Brand Control for Content Production and Publishing

By |August 1st, 2014|Franchise, News and Events|Comments Off on Franchise Brand Control for Content Production and Publishing

c9 prime™ is the ultimate brand control center for social media and content marketing. The technology in c9 prime™ allows franchise organizations to produce, manage and distribute authorized pieces of content across corporate and franchisee social channels in a fraction of the time it would take to post on individual platforms. Furthermore, franchisors obtain […]
21 07, 2014

Brand Management Digital Marketing Audit Report – Production

By |July 21st, 2014|Content Marketing Lifecycle, Franchise|Comments Off on Brand Management Digital Marketing Audit Report – Production

In Cadence9’s 7 Step Content Marketing Lifecycle (CML), production comes after the planning and editorial calendar variables that are analyzed within the franchise 360™ report. As it relates to the CML, production is where the fruits of your marketing team’s labor first come into view. However, franchisors/ees may not reap the full benefits of […]
9 07, 2014

Brand Management Digital Marketing Audit Report – Planning and Editorial Calendar

By |July 9th, 2014|Franchise|Comments Off on Brand Management Digital Marketing Audit Report – Planning and Editorial Calendar

Have you ever wondered how your social media and content marketing efforts are performing? More importantly, have you ever wanted to know the specific factors that improve or hinder your progress so that you can make comprehensive changes to attain optimum results? These questions and many more can be answered with The Content Marketing Index™ […]
25 06, 2014

Measuring Content Marketing Results: 2014 Survey and Analysis

By |June 25th, 2014|Content Marketing Lifecycle|Comments Off on Measuring Content Marketing Results: 2014 Survey and Analysis

Early in 2014, Cadence9® and FusionSpark Media joined forces to analyze how companies measure the success of content marketing as well as the most important elements that contribute to measuring Key Performance Indicators (KPI) and Return on Investment (ROI) goals. The results were truly enlightening and illuminated how organizations are tracking, measuring and reporting […]
2 05, 2014

Best LinkedIn Groups for Spas, Massage and Therapy

By |May 2nd, 2014|Franchise|Comments Off on Best LinkedIn Groups for Spas, Massage and Therapy

The Value of LinkedIn Groups for Spas and Massage Therapy Franchises LinkedIn Groups serve as communities of business professionals and companies who are involved in the same industry. These groups create a melting pot of ideas that can illuminate some of the new, old and best methods that apply to a specific market. Anyone can […]
24 04, 2014

The Value of LinkedIn Groups focused on Franchises

By |April 24th, 2014|Franchise|Comments Off on The Value of LinkedIn Groups focused on Franchises

LinkedIn has done a famous job of facilitating the networking opportunities between business professionals. LinkedIn Groups offer another dynamic that has dramatically enhanced the ability of companies and individuals to become more involved with the people in their industry. These groups are typically focused on a specific industry sector, thereby creating a community of like-minded […]
17 04, 2014

Best LinkedIn Groups for Home Care and Senior Services

By |April 17th, 2014|Franchise Sales|Comments Off on Best LinkedIn Groups for Home Care and Senior Services

The Value of LinkedIn Groups LinkedIn Groups are creating a social media sandbox where franchisors can strategically craft a respected and influential reputation that can lead to increased franchise sales. LinkedIn Groups form a community of business professionals and companies who can ask questions and discover solutions to various industry related topics. The value of these communities […]
11 04, 2014

Best LinkedIn Groups for Finance, Accounting and Taxes

By |April 11th, 2014|Franchise Sales|Comments Off on Best LinkedIn Groups for Finance, Accounting and Taxes

The Value of LinkedIn Groups Do you have an All-Star rating for your personal LinkedIn profile but want to boost your franchise’s corporate LinkedIn account up to a Super-Star rating? The solution is LinkedIn Groups. Franchisors can leverage these groups to grow brand influence within a community of like-minded professionals, remain cognizant of the industry’s […]
3 04, 2014

Best LinkedIn Groups for Interior Design & Decorating

By |April 3rd, 2014|Franchise|Comments Off on Best LinkedIn Groups for Interior Design & Decorating

Why Groups Help LinkedIn is opening new doors for more than professional individuals. Franchise brands should be taking advantage of the numerous LinkedIn Groups to grow brand influence, remain watchful of industry trends/changes and grow relationships through the power of social networking. Franchises concepts centered around interior design, home decorating and custom storage/organization systems should […]