Christine Lombard

About Christine Lombard

Christine Lombard is the Social Media and Content Manager for Cadence9®. She also manages the graphics and web design for the Cadence9® properties. Christine has over 10 years in marketing, graphic design, event planning and web design.
2 04, 2013

Publishing to Multiple Social Media Channels

By |April 2nd, 2013|c9 Social Media & Content Management|Comments Off on Publishing to Multiple Social Media Channels

Managing content for multiple social media channels is a big responsibility. Without the right tools and planning, publishing content across multiple social media channels can be ridiculously time consuming. While there are many social media efficiency tools available that claim to be able to make content management easier, none make it as easy as […]

21 03, 2013

Facebook has Post Targeting, So Does c9 prime

By |March 21st, 2013|c9 Social Media & Content Management, News and Events|Comments Off on Facebook has Post Targeting, So Does c9 prime

Maximizing your social media engagement by targeting specific groups of people has always been a priority of content marketing. Facebook launched Enhanced Page Post Targeting allowing page managers to narrow the scope of people who will see your post, and encourage more “targeted” content delivery and engagement. Utilizing post targeting has now become even […]

19 03, 2013

Planning Your Editorial Calendar

By |March 19th, 2013|Content Marketing Best Practices|Comments Off on Planning Your Editorial Calendar

The editorial calendar is the tactical framework that will guide successful execution for your content marketing plan. The editorial calendar identifies the content creation and production tasks for your team along with the delivery media of the content. In addition, appropriate social media posting and placement destinations are defined. By detailing these “distribution channels,” […]

1 03, 2013

The Importance of When to Post

By |March 1st, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|Comments Off on The Importance of When to Post

Remember, you’re thinking like a marketer, but acting like a publisher.
Paying attention to the best time to tweet, post on Facebook or release a new blog article is just as important and the content in the post. In May of 2012 bitly released a report Time Is On Your Side, showing us the best […]

26 02, 2013

Cadence9 Gives Back

By |February 26th, 2013|News and Events|Comments Off on Cadence9 Gives Back

Our own Jennifer Christian of Cadence9, participated in Franchising Gives Back this year at the 2013 IFA Convention. IFA members worked with United Way of Southern Nevada to put together food boxes and hygiene kits benefiting the Saint Therese Center HIV Outreach in Las Vegas.

 

19 02, 2013

Is Your Company Blogging?

By |February 19th, 2013|Content Marketing Best Practices|Comments Off on Is Your Company Blogging?

Your blog should be your HUB. The idea of a blog is perhaps the most misunderstood and misused tool for social and content marketing by most businesses. The blog is often neglected because it requires “writing” and no one has time to write. Or, conversely, only one type of content (predictably boring) is consistently […]

13 02, 2013

Empowering Your Content Marketing Team

By |February 13th, 2013|Content Marketing Best Practices|Comments Off on Empowering Your Content Marketing Team

Content marketing is fueled by the creation and sharing of content designed to attract, acquire and engage clearly defined target audiences. Content marketing subscribes to the notion that delivering valuable, non-interruptive content on a consistent ongoing basis can lead to consumer action, thought leadership, lead generation, increased direct sales, and improved customer retention. Ultimately, […]

8 02, 2013

Publishing Original Content – Ask Your Existing Clients What They Want From You

By |February 8th, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|Comments Off on Publishing Original Content – Ask Your Existing Clients What They Want From You

The expression, “random acts of marketing,” is often associated with social media marketing, because with no planned strategy in place, the published content is unstructured, disconnected, purposeless, and ultimately not very useful.

“Planning content is about figuring out who you are talking to, and when, where and what they want to read, see and hear.” […]

6 02, 2013

Content Marketing Success Principals

By |February 6th, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|Comments Off on Content Marketing Success Principals

Content marketing represents the intentional effort to produce and publish relevant, informative, and timely content that serves the social stream, search interests, and needs of target audiences. Content marketing is, in fact, part social media marketing and part search engine optimization (SEO). Ultimately, there are only two options to marketing on the internet: paid […]

4 02, 2013

Find Quality Content Already Existing in Your Business

By |February 4th, 2013|Content Marketing Best Practices|Comments Off on Find Quality Content Already Existing in Your Business

At Cadence9, we have discovered that the best original content comes from within your organization. Most companies have lots of content sitting around that they do not realize exists (forgotten about and locked in various employee computers), until they become a Cadence9 subscriber and we walk them through a quick-start planning process.

Pulling together product brochures, […]